The business model of the so-called “classic rock” FM radio is well known — milk fans of the older bands for everything they can by putting them on a nostalgia trip. This results in predictable playlists that are put together by marketing people of a big faceless corporation. Play greatest hits and nothing else. In Purple terms this translates into Smoke on the Water, Hush, and occasionally, Woman From Tokyo, Space Truckin’, Lazy, and maybe, if you’re lucky, Perfect Strangers or Knocking at Your Backdoor.
Music radio (from the listener’s point of view) shouldn’t be like that. It’s not just a medium for playing a handful of 30 year old hits over and over and over again. It should be a medium that expands horizons, introduces people to new and old, but long forgotten, music.
How about a radio playlist that includes MTV, ’69, Listen Learn Read On, Money Talks, Junkyard Blues, Hey Joe, Razzle Dazzle, Wrong Man, A200, Lazy (from Made in Japan), When A Blind Man Cries, Never Before, Sometimes I Feel Like Screaming, You Fool No One, Hey Cisco, Call Of The Wild, Bad Attitude, Pictures Of Innocence, Fools, Gypsy’s Kiss, Before Time Began, Clearly Quite Absurd, Prelude: Happiness, One More Rainy Day, Speed King, Flight Of The Rat, Help, Living Wreck, Into The Fire, Bloodsucker, Lady Luck, Purpendicular Waltz, Cascades, Somebody Stole My Guitar, River Deep Mountain High, Dealer, A Twist In The Tail, Drifter, Rapture Of The Deep, Kiss Tomorrow Goodbye, A Castle Full Of Rascals, This Time Around, We Can Work It Out, Sail Away, Mitzi Dupree?
And that’s not the complete playlist yet. And most important, it’s not imaginary.
Satellite radio will kill FM. I say, good riddance.