A California company is marketing a 2007 Lodi Zinfandel with a Mk1-ish label design (and, we assume, appropriate colour), and a name of a band which recorded one of the first albums the winemaker had bought. The Gray Market Report has the story:
Turns out McDonald has trademarked Deep Purple as a wine, and that under US law, there’s no possible confusion between products. Despite the recent album cover, one is an aging rock band, and the other is a fresh young wine.
But it turns out that the band shops at Target, because shortly after the wine’s release, McDonald got a call from the band’s manager, who was very excited about the wine, in a good way. He wanted to know if there were opportunities for joint promotions (no, not THAT kind of joint. Well, maybe not.)
McDonald shipped a band member a bottle of wine, though he hasn’t yet heard whether or not it inspired the group to burn down a recording studio. So we might yet see “This Deep Purple concert sponsored by Deep Purple!” Now if McDonald can just use his smooth PR skills to tell them there have to better ways to announce your availability to groupies than that album cover.
Never mind the “recent” album cover (you know, the one with a glass of wine; yeah, it was a comeback album of sorts, but it was in 1976), Gray Market Report it’s a wine and food blog after all. Music history is not their specialty.
And their verdict was
Deep Purple is the way Zinfandel used to be back when Deep Purple had its pick of underripe groupies — spicy, medium-bodied and savory, with red fruit flavors and an earthy, tarry note.
So apparently it’s good news for the lovers of fermented grape juice. Me, I like my juice fermented from malted barley (maybe with a touch of honey), and seasoned with noble hops. 😉
Cheers!