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Broth­er­hood of cre­ation and pro­duc­tion

deeppurple-2026-band-promo-photo-olaf-heine

Leicester Mercury has a short interview with the two Ians. The bigger one states his view on the alleged upcoming AI armageddon of creativity:

My feel­ing about any­thing artistic is the begin­nings of it should be organic but the devel­op­ment and pro­duc­tion val­ues, that can be tech­nical. We’ve always benefited from advances in tech­no­logy, whether it’s in the film busi­ness or in music.

There are fam­ous names and fam­ous moments in his­tory where you sud­denly see great leaps then you see great prob­lems, like 1982, from the moment the CD came out, it was a dis­aster for about five years on the tech­nical side. Because the engin­eers had no idea how to make it sound warm, and every­one’s say­ing, ‘well, it doesn’t sound nearly as good as vinyl’, and it didn’t until they mastered the tech­nique.

But then the pro­duc­tion took over, and so you take a c***py idea and you over­pro­duce it, and put the bells and whistles and the fairy dust on it, and it soun­ded mag­ni­fi­cent, but it left you cold inside because there’s noth­ing organic from which it grew.

He also shares an anecdote about the last time he saw Ozzy (with a pint of vodka — don’t tell Sharon, she’ll kill me — in his hand), while Paicey reminisces meeting with the Japanese PM.

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Comment to “Broth­er­hood of cre­ation and pro­duc­tion”:

  1. 1
    MacGregor says:

    Isn’t there an election coming up in Britain soon. I reckon Sir Ian has a bit of chance. Let’s face it, he has the gift of the gab, he takes NO prisoners and he has a ‘philosophical’ way of looking at everyday life and much more. However of concern is that he could be exploited, as he enters a new phase in his life as a political celebrity. What would he call his party though? No Laughing in Heaven or Hell Party. He would have to drop the mantra of ‘no politics or religion’. Maybe it isn’t a good idea after all. Better off sticking to the music Ian. Cheers.

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