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Now what?! — It’s official

Deep Purple in 2013; photo: Jim Rakette

EarMUSIC has circulated a press release confirming the title of the new Deep ?urp!e (sic!) album:

Deep Purple announce the first studio album since 2005 and reveal details for the first double A-Side single to be released on March 29th.

NOW What ?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss and many others)

NOW What ?! features 11 new songs.

NOW What ?! was recorded with no musical rules… and it shows a modern and fresh production… to the point that Deep ?urp!e have never sounded so close to the spirit of the 70s in the last 20 years as they do NOW.

NOW What ?! has the excellence and elegance of „Perfect Strangers“ and the wild freedom of Made in Japan.

NOW What ?! will also be released as a limited edition with a bonus DVD featuring Deep Purple discussing the new album and one bonus studio cover version.

NOW What ?! will be released as double vinyl LP.

NOW What ?! is also the name of the World Tour to be announced shortly.

NOW What ?! will be released in Germany on April 26th. Worldwide release dates can be found at www.deeppurple-nowwhat.com which will be updated daily with news, lyrics, photos & more.

The first taste of NOW What ?! will be the release of a double A-side single on March 29th (as a limited and numbered vinyl 7“, CD single and digital download).

7“ VINYL (limited to 1000 numbered copies)
Side A: “Hell To Pay“ (radio edit)
Side B: “All The Time in The World“ (radio mix – edit)

1) “All The Time in The World“ (radio mix – edit)
2) “Hell To Pay“ (radio edit)
3) Perfect Strangers (bonus track live)
4) Rapture Of The Deep (bonus track live)

32 Comments to “Now what?! — It’s official”:

  1. 1
    Roberto says:

    Do they made a David Coverdale cover?

    anyway, thanks to Stratovarious, we even have a little songs preview…

  2. 2
    Scatty says:

    If it’s a World Tour, they better come back to Calgary/Edmonton or even Vancouver so I and the many western Canadian Purple fans can see ’em one more time!

  3. 3
    Micalonues says:

    Great album title.

  4. 4
    Chris says:

    Whose funeral were they attending,
    they couldent come up with a better picture.
    They look like the geriatric Ramones.

  5. 5
    tony lind says:

    world tour ! Hurrayyy Will be at Rod laver, Melbourne, Friday, and listen intensly. After so much time they better be ok.

  6. 6
    ivica says:

    Members of the group and the guys around the gang were bothered about the way these promotions, logistics is working, so it was supposed to because it is one of the best rock bands in the world all the time Deep Purple
    The last time was not so

    The sound of the album, which will be put to the small video clips, I promise that this could be the best album of Steve Morse era, along with Don Airey as the moderator of a new sound together “old friends” also with a new producer, you might be pleasantly surprised by all fans this great band

    satisfied all
    from grandfather to grandson……and son


  7. 7
    nic says:

    A little songs preview??

  8. 8
    Buttockss says:

    Maybe should be called ” Who Do We Think We Are” o wait !

  9. 9
    Juan Sebastian Rubio says:


    NOW What ?! was recorded with no musical rules… and it shows a modern and fresh production… to the point that Deep ?urp!e have never sounded so close to the spirit of the 70s in the last 20 years as they do NOW.

    NOW What ?! has the excellence and elegance of „Perfect Strangers“ and the wild freedom of Made in Japan



  10. 10
    kraatzy says:

    Hey Roberto.

    Be cool.
    Rejoice in the fact, that we get a new DEEP PURPLE album.
    What a long time we have waiting for and now we know
    THE TRACK-Titles




  11. 11
    Rob says:

    has the excellence and elegance of „Perfect Strangers“ and the wild freedom of Made in Japan. A bold statement, we shall see.

  12. 12
    johnny says:

    Hope, WISH, I see you in Bonn or Italy or France or… ANYWHERE I can. Though it’s far from Spain and I’m out of money… Come hell or high water!! Slaves and masters!

  13. 13
    nzbiker says:


  14. 14
    Joe says:

    I don’t know about western Canada, I’ve heard its beautiful, but they better come to South Florida, I’ve been waiting 5 long years !

  15. 15
    Eddie6string says:

    What Now? well, we wait & wait & wait whilst hoping.
    See you the other side of Doubt.

  16. 16
    al says:

    @ 4 they are not Motley Crue or Poison,so shut up with your stupid remarks ! Talk about music not appearances !

  17. 17
    Fan says:


  18. 18
    T says:

    An album tends to be a “slice of time”–indicative of where a band is and its frame of mind at a particular moment. Following Jon Lord’s excursions into orchestral music–both in Mark I and with the Concerto–the band came out with an album called In Rock. This was to counter the image of In Concert and to show the world that Deep Purple was first and foremost a hard rock band. The title was deliberate–and the first Mark II studio album is among the hardest and most timeless that Deep Purple recorded. It was years ahead of its time.

    Now we are on the eve of another studio album some 40 years later. NOW What ?!

    I find the title of the new album to be demonstrative of where the current line-up of Deep Purple is today. It’s been years and years and countless tours since the last album, and the preceding one came after a long hiatus from the recording studio as well. Purple is in its twilight, and no-one is exactly sure what’s next–more touring? Another album? Retirement? A renewed commitment? They have played everywhere and done everything a band can do. NOW What ?!

    As a creative person, I see an album as an entire package–from the graphics to the production and the mix. It all influences a listener’s perception of the music. First impressions are important.

    I like the font used on the publicity black-and-white still of the band. I also think the spelling of the band–Deep ?urp!e–was clever. If the smoky haze used on the first teaser ends up as the cover art, it would lend a degree of sophistication to the appearance of the album, with big, blocky letters spelling DEEP PURPLE and the jagged, squiggly font asking NOW What ?!

    Most found Bananas to be lacking in the visual department, but although I didn’t care for the title per se, it was a very well executed idea. That album was criticized almost from the start for its title (which, I do not think most understood), and it ended up being a lukewarm album for Deep Purple. There is no substitution for the music itself, but as a package, the visual aspect can have a psychological effect on the perception and mood of the sound, and thus far, things look much better.

    So we know some of the song titles, a couple of minutes of music, some possible artwork, and the album’s name.

    NOW What ?!

  19. 19
    Tracy(Zero the Hero)Heyder says:

    What Now?! The album comes out. The tour. We love or hate it. ?

    Can’t wait for it ALL!!


  20. 20
    MacGregor says:

    Just listened to the new David Bowie album in full, for free for a limited time on iTunes. What a great idea, again from a forward thinker, obviously not worried about people hearing his new music before it is released. Sounds good! I suppose if Purple are worried about performing their new music live before it is released, there is no way they would do what Bowie is doing!

  21. 21
    Jarzzo says:

    I just can´t wait! Almost two months…I know it´s going to be suberb! Looking at the promo photo they´ve turned a metal gear on! Shall the new album be loud? Of course it shall! But metal…well…WHO KNOWS(CARES):)

  22. 22
    purplepriest1965 says:

    What?! Are they still waiting for that damn Blackmore Tourbus?!

  23. 23
    cyclone says:

    Nice photo of the band.

  24. 24
    Tracy(Zero the Hero)Heyder says:


    If that were the case priest, they’d be wearing instead, pointy little hats, green tights, pointy little shoes and skipping around in a frolicking circle clapping their little hands…..


  25. 25
    purplepriest1965 says:


    How’s the weather over there? : )

    Today is the first day of Spring for me, being able to load up my batteries in the sun and doing work in the garden.

    My cats are closing their eyes, holding up their eyes to the sun……

    I drink another gallon of water.
    Too early for a drink. : )

  26. 26
    Tracy(Zero the Hero)Heyder says:

    Thanks for asking Mark…

    The weather is still like winter here. Usually is up until the middle of March. April 15th is the official ‘Planting’ date for farmers. It isn’t unusual to get a cold snap and heavy frost up until that time. We are experiencing a little milder weather right now and some good rain. Temperature during the day is averaging in the 50’s while the overnight into the morning is around 30. We did have a nice little batch of snow Friday that turned into a snowball fight….. Spring Gobbler season begins soon and I will be heading out to the woods to hunt them. We got 5 nice Gobblers last year. That’s how we get our Thanksgiving turkey….

    CheerZ my man…..

  27. 27
    cpt.hook1971 says:

    it’s now more than a year that rumours about studio recordings made their turn. now i’m a little anxious whether i’ll be expecting too much…
    well, i’m hoping for a fine album with trademarks here and there, some surprising elements, maybe a final statement where the band is at.

    i read a lot of comments in the net and can’t stop wondering what some people think about DP. we’re not talking about a boy group or a stylish mainstream band. they are musicians with a wide range of experiences, who went through success and times of trouble. IG always prefered to follow his personal taste and not to focus on any advice by label managers or magazine reviews.

    i don’t care for their dresses. like many others i want to get some hard rocking new tracks. a musical statement. NOW WHAT?!

    they will stay on the road for some more time and i’ll see them somewhere in Germany – once more. don’t know what the future will bring. will there be one more “farewell” album or tour or…? keep it in mind: SM is now 58, IP & DA are 65, IG & RG are 67. wish i will be rockin’ and rollin’ like them when i reach their age.

    enough said. let’s make it a purple year.

  28. 28
    purplepriest1965 says:

    Another old bloke called Greg Lake is still doing the rounds as well.

    I just found a live recording from last year in Clearwater.

    He gives a nod to Johnny Kid and the Pirates(Once a home for Nick Simper pre Purple)playing Shake It All Over.

    Not bad at all.

    Although I have to think about that strange beginning of the show :RAP implemented!!!!

  29. 29
    purplepriest1965 says:

    I ve read todat that the new album of BON JOVI is being released.

    It is called : What about now.!!!!!

    Maybe Deep Purple nees to postpone the album now and think of another albumtitle?

  30. 30
    purplepriest1965 says:

    Or maybe it is a good thing :

    When people scroll looking for the Bon Jovi album, of which I m afraid it will attract more interest, they ll stop by to see, listen and…..buy?

  31. 31
    Tracy(Zero the Hero)Heyder says:

    Thank goodness he didn’t call it “Made in Japan”. Can you imagine all the damaged computer keyboards from the Purple Nuts foaming at the mouth while blogging like rabid animals?!


  32. 32
    Sabbatical says:

    Deep Purple doesn’t sound bad, but without Blackmore the magic is gone … sorry, dudes …

    I just wish the band would sound like Gillan’s golden solo albums released between 1979 and 1982 …

    As for the album title … well … at least it’s not as lame as the Sabbath’s ’13’ …

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