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Now What Now?! — April Fools!

It’s come as a big surprise, but today Edel Records offer a select few of you a chance to hear then new Deep Purple album, Now What?! in an exclusive world wide web streaming event.

Marking a new first in internet activity for the band, one lucky person in each time zone will get a chance to hear the new album stream at 12 pm your local time via the record company. The link will only show until the lucky person in each time zone has found it. Happy hunting folks!

Deep Purple - Now What?!
For those of you who miss this, there will also be an exclusive online event later in the evening where the band will perform the whole album in its entirety live. This link will become available later in the day.

Naturally, we at The Highway Star are very excited about all this new fangled Purple promotion. Do enjoy! ๐Ÿ™‚

NOW What?! has been produced by Bob Ezrin, one of the most important rock producers of all time (Pink Floyd, Alice Cooper, Kiss and many others) it features 11 new songs. It was recorded with no musical rulesโ€ฆ and it shows a modern and fresh productionโ€ฆ to the point that Deep ?urp!e have never sounded so close to the spirit of the 70s in the last 20 years as they do NOW. The record has the excellence and elegance of โ€žPerfect Strangersโ€œ and the wild freedom of Made in Japan.

It will also be released as a limited edition with a bonus DVD featuring the band discussing the new album and one bonus studio cover version. It will be released as double vinyl LP and will be released in the UK on April 29th. Worldwide release dates can be found at www.deeppurple-nowwhat.com which will be updated daily with news, lyrics, photos & more.

66 Comments to “Now What Now?! — April Fools!”:

  1. 1
    Tracy(Zero the Hero)Heyder says:

    APRIL FOOLS TO YOU TO!!!!!!!!!
    How dumb do you think we are?????


  2. 2
    John Tob says:

    Happy Easter and nice try with the April Fools Day gee-up.


  3. 3
    LRT says:

    You must check all time zones yourself before posting April Fools jokes. It’s not April 1st here yet. Ha! ๐Ÿ™‚

  4. 4
    Rich says:

    Starting a little early for us in North America……………………….Happy 4/1

  5. 5
    Robert Prior says:

    Hey, is this your most creative, clever and subtle April Fool’s prank ever? Well done chaps! The worldwide web streaming event would indeed be brilliant promotion and it would be so cool to hear the band perform the entire album live… way to go! Methinks Purple’s manager Bruce Payne should enlist the Highway Star team to assist with the band’s album promo.

  6. 6
    shaun says:

    sounds suspect with the date and all?

  7. 7
    Andrey Barabanshchikov says:

    Cool, guys! What you really didn’t mention the band would perfome the album live from Mars and then from Venus.

  8. 8
    Michiel says:

    Too bad it’s the first of April today.

  9. 9
    Fra says:

    happy april fool’s day ๐Ÿ™‚

  10. 10
    Another Martin says:

    Fortunately, I’ll be at work today so will have to miss out on this once-in-a-year very amusing promotion!

  11. 11
    mitch5501` says:

    So what’s the bonus studio cover version? A new version of an old song?

  12. 12
    Surgeon General of Rock says:

    Ummm, what day is it?

  13. 13
    Tomas says:

    1st april ๐Ÿ™‚ ha ha

  14. 14
    korhan says:

    nice joke ๐Ÿ™‚

  15. 15
    purplepriest1965 says:

    Hopefully this show is to be downloaded soon?

    Not like the Bananas stream of way back that only recently appeared on YouTube?

  16. 16
    Drdp says:

    APRIL FOOLS?!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  17. 17
    purplepriest1965 says:

    Oh damn, it is april fools day!!!!

  18. 18
    R says:


  19. 19
    The Hawk says:

    Well, I,m the lucky one cause I found it in Weirdistan – it’s the hidden 12th song called “April Fool”!!!

  20. 20
    Buttockss says:

    No link here, now what?

  21. 21
    George Martin says:

    This must be this years April fools joke!

  22. 22
    merlin says:

    April fools! Nice one lads

  23. 23
    Deeperpurps says:

    April Fools?!

  24. 24
    Konstantin says:

    Is it 1st April joke? ๐Ÿ™‚

  25. 25
    Tor says:

    April Fools Day ๐Ÿ™‚

  26. 26
    HardRockPete says:

    Yeah, right ๐Ÿ˜‰ Now, What’s todays date again…?

  27. 27
    cyclone says:


  28. 28
    1st of April says:

    Happy Fool Day ๐Ÿ™‚

  29. 29
    mtfirn says:

    April. Fools

  30. 30
    schiele says:

    Oh yes, but of course …

  31. 31
    GeKa says:

    Today, april 1th ??

  32. 32
    Andy Worthington says:

    Doh it’s April the bloody first isn’t it ?!

  33. 33
    Tom says:

    Nasty April Fool’s joke ๐Ÿ™

  34. 34
    Marcelo Soares says:

    Weren’t they 24 new songs?

  35. 35
    micke says:

    Good joke!

  36. 36
    April Fools says:


  37. 37
    Deep Diography says:

    Ah, there it is the traditional April 1st joke! ๐Ÿ™‚
    Nice one! I’m looking forward to next year’s.

  38. 38
    merlin says:

    April Fools!
    Nice one.

  39. 39
    Alissa says:


    I was wondering where the link of the live performance will be posted, will it be a new message on the front page?

    Thank you!

  40. 40
    Vavoom says:

    This is a joke!

  41. 41
    TruthHurts says:

    April Fool?!?

  42. 42
    Peter Cross says:

    As it’s April 1st, me thinks this could be a wind-up.

    Brilliant! Had me going for a couple of hours

  43. 43
    lorifis says:

    April is the bonus cover song mixed with Fools . Got it?
    now what?!

  44. 44
    Del Ferguson says:

    You got me on this one. I was really excited and then I realized what day it was. Good one.

  45. 45
    Jacob Ferderigos says:

    April Fools joke

  46. 46
    Rick says:

    Tsk, tsk, worst April Fools day prank by the Highway Star gang…. ever ๐Ÿ˜‰

  47. 47
    Marcel says:

    I am one of the lucky persons that heard the album. They played 12 songs. The 12nd was the cover bonus track and, actually, they are covering themselves. It’s like a mash up of Deep Purple’s April and Deep Purple’s Fools.


  48. 48
    GerAssenHollandAge55 says:

    Tried to figure it out, finding the link, abacadabra, without succes.
    Have to wait for the next step : what THWS announced : “there will also be an exclusive online event later in the evening where the band will perform the whole album in its entirety live. This link will become available later in the day.” But where and when ????
    Abacadabra so far ………….

    I’ll wait …………………..

  49. 49
    Carl says:

    April Fools!!

  50. 50
    Jim Sheridan says:

    Also, Ritchie Blackmore will sit in with the band – on bass!

    April Fool’s, right?

  51. 51
    Fernando says:

    The traditional April Fools from this webpage… lol, well done!

  52. 52
    stoffer says:

    not falling for this one?!?!?!

  53. 53
    Joey says:

    April Fools!!!!!! Hahaha

  54. 54
    Micalonues says:

    You got me.

  55. 55
    Bill says:

    Ha ha. Not funny. Well, OK. It was sort of funny. But, really, the label needs to start working on something to get the word out about this album. Fast!

  56. 56
    shaun says:

    yoooooou fool no oooone

  57. 57
    Tracy(Zero the Hero)Heyder says:

    OK after reading some of the posts, my question @ #1 was answered….


  58. 58
    MacGregor says:

    Jim @ 50 – Yes indeed, as some fans already know, Blackmore has played bass before with them, & a good job he did also. Isn’t it on the WDWTWA album bonus tracks! It’s a great jam that, I love it!

  59. 59
    korhan says:

    i wish they could play the new stuff ๐Ÿ™ ,this will be like a dream-playing 8 songs from the new album- but we know it is impossible ,they dont play new stuff anymore……:(
    we’ll get 2-3 songs if we are lucky.
    We must not expect too much.Thanks for the excellent 45 years.
    deep purple forever……..

  60. 60
    korhan says:

    i wish they could play the new stuff ๐Ÿ™ ,this will be like a dream-playing 8 songs from the new album- but we know it is impossible ,they dont play new stuff anymore……:(
    we’ll get 2-3 songs if we are lucky.
    We must not expect too much.Thanks for the glorious 45 years.
    deep purple forever……..

  61. 61
    johnny says:

    Ohh!, mi gozo en un pozo, as we say here in Spain…

    Should have reckoned aprilfools, watching spoongebob and all…

    keep waiting, what else.

  62. 62
    purplepriest1965 says:

    Well, they bloody ought to do something like this!!!!

    Alissa, dont remember you here.
    Je oogt als een monument van een vrouw, if you know what I mean : )

  63. 63
    Ted The Mechanic says:


    Oh the pain on the banjo player’s face….


  64. 64
    Peter Wolff says:

    “Who Do We Think We Are”??!!! No wonder they had a track from “Fireball” entitled “Fools”.

  65. 65
    GerAssenHollandAge55 says:

    Oh boy, they fooled me ! Neven for second I realised it was April 1st, oh oh oh ๐Ÿ˜‰

  66. 66
    Tracy(Zero the Hero)Heyder says:

    “We won’t be fooled again…..OH NO!”

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