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Back to school

Whitesnake’s Here I Go Again (the hairspray remake version) is being used in a new Walmart back-to-school commercial in the states:

Thanks to Tracy Heyder for the info.



7 Comments to “Back to school”:

  1. 1
    Blackwood Richmore says:

    Well, I suppose the royalties add to the bank balance for David….

  2. 2
    stoffer says:

    C’mon DC, Wal Mart?…………….seriously???

  3. 3
    Adel says:

    I guess even if Coverdale didn’t get a single dime from the add I would say that he could make thousands from the free advertisement of his song which is translated into merchandise. Eat your heart out DP family!!!!

  4. 4
    uwe says:

    That vid is cute and although I will forever prefer the original version with Jon’s Hammond intro it just goes to show how that song has become a part of American folklore – no mean feat for the two songwriters. Jasper Coverdale probably had a very proud first day back in school (plus some good-natured comments from his school buddies) and Bernie Marsden might buy another house very soon.

  5. 5
    Tracy(Zero the Hero)Heyder says:

    Oh C’mon Stoff…. anytime a song is picked up by an ad exec to promote a product or anything to sell, it is Win Win for the owner of that song. No Matter What the sales pitch is. Hell, that would be a great song for “Depends” to use…… “Here I Go Againnnnnnnnnnnnnn”

    Ch-BeerZ

  6. 6
    bob says:

    Hey, at least Bernie M. gets a piece of the royalties.
    Presumably David C. doesn’t need the money, but I’ll bet Mr. Marsden could use a few extra shillings.

  7. 7
    Joerg says:

    @4 Jasper will be 20 in a week 😉

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