Commercial, but not contrived
Geir Myklebust has a new old article reprinted in his blog — a New Musical Express feature on (then) upcoming Fireball that was originally published on March 27, 1971.
Deep Purple ā commercial without compromise
By Richard Green
FOR Deep Purple fans the end of an era is approaching. After late April or May, familiar numbers like āSpeed King,ā āChild In Timeā and āWring That Neckā will almost certainly disappear from the groupās repertoire, to be replaced by new additions. And the new additions will be taken from the highly important project on which Purple is now working ā the heir to āDeep Purple In Rock.ā
This week is the albumās fortieth consecutive week in the NME Chart and sales are almost as healthy now as they were in the balmy days at the beginning of last summer. āIn Rock,ā you will remember, is the album that pulled the group together collectively after the individual depressions that were a result of the concerto.
āThe next album would have been ready by now but we had to hold it back a bit because of Richieās operation,ā Ian Gillan revealed. āIt should be ready for the mixing stage and the art work by mid-April. Five tracks are done and there will be seven or eight included.ā
Does Ian see it as an extension on āIn Rockā?
āWell, yes, quite simply,ā he replied and laughed at the brevity of his answer. Then he went on: āThe tracks would have been out of place on `In Rock` but they seem to be a natural extension. The only common ingredient in both albums is earthiness.ā
We touched on the subject of Deep Purpleās act which Ian agreed is based on the current album.
āI think audiences now are hearing us as we want them to, theyāre seeing and hearing us playing our sort of music,ā Ian began. āI used to go and see someone purely because I knew they would be doing certain numbers and I think it is nice for an audience to go and hear certain numbers.
āWe could have been doing new numbers three or four months ago but on the British tour we decided to give In Rock a last fling. Weāll probably retain some of the numbers weāre doing now, some seem to follow on more naturally than others. You need to play numbers to give people a lift and others to bring them down to another level. People need to go through a series of ups and downs, they need to go through certain emotions. If you play the same thing all the time people start shuffling round on their backsides.ā
Continue reading in Geirās blog.


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