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In the year nine-ninety-two
Classic Rock has a feature on Glenn Hughes’ appearance on a KLF track America: What Time Is Love?, although there is little that we didn’t know from before.
All they needed was someone with a screaming voice to match the song’s beefed up sound. Enter Glenn Hughes.
“We were originally supposed to be doing the song with Axl Rose of Guns N’ Roses, but he never turned up to the session,” The KLF’s Bill Drummond tod Joel McIver, co-author of Hughes’ 2011 autobiography Deep Purple And Beyond: Scenes From The Life Of A Rock Star. “I can’t remember who the fuck suggested Glenn, but as soon as they did I said, ‘What, that guy who I saw fronting Trapeze in 1971? Great idea!’”
Read more in Louder Sound.
Unauthorized copying, while sometimes necessary, is never as good as the real thing
should have got those guys for his new LP Chosen…much more energy and something different and not sounding boring
August 27th, 2025 at 11:58Nice story, LOL! 🤣
August 27th, 2025 at 12:16When that number came out, I really dug it (still do!), what a grandiose rap-rave-metal-film soundtrack mix! Vid was great too. Glenn used to play snippets of it in live shows I’ve seen from him, every time to rapturous audience reception. Hope he does that on the coming Chosen Tour too.
It’s the only real “hit” Glenn has ever sung on (neither Trapeze nor Mk III/IV ever saw chart action with a single), even though he’s done hundreds of sessions where he lent his voice to other people.
[I guess honorary mention must also go to this track here (Glenn isn’t featured in the vid, but his voice is audible on the chorus and coda) which went to a respectable #24 in the US Mainstream Rock Charts in 1994:
https://youtu.be/LoS2_WjRHo8
(The only time when Mötley Crüe had a real singer with John Corabi, incidentally a great Mk III fan with Stormbringer being his favorite DP album for its sheer diversity.)]
The KLF with their hell-bent-for-anarchy philosophy were really something!
August 27th, 2025 at 13:28I think it was awfully nice of Big Ian to loan his ‘timeless potato sack poncho’ from his Sabbath era to Glenn for the making of this vid. Purple boys stick together, You want something nice to wear for the video shoot, Glenn? I’ve got something in my wardrobe!
https://i.redd.it/5m43c92sjlbe1.jpeg
http://www.vip-files.eu/v14/tgs105a/09.jpg
Moving on from sartorial issues to lack thereof, a new subject pops up for the more health & safety-oriented, yet predominantly male viewership among us: Judging from the close-ups of the exuberant young (presumably: Viking) lady in the vid (her taped performance protrudes inter alia @02:08 in the above vid), the (real!) water in the studio must have indeed been very cold during the video shoot, was the British Actors’ and Performing Artists’ Guild even aware of this?
https://i1.sndcdn.com/avatars-000015060900-gixn15-t1080x1080.jpg
I can however all assure you that Dr Cressida Bowyer not only did NOT catch pneumonia on the set that day, but went on to forge a successful career at the University of Portsmouth as an Associate Professor in Arts and Sustainability:
https://www.port.ac.uk/about-us/structure-and-governance/our-people/our-staff/cressida-bowyer
In a previous life I was a founder member of KLF Communications, an independent record label set up to distribute music produced by The KLF. In 1992 The KLF sold more singles worldwide than any other band. We ran our own PR campaigns and were renowned for producing rather extravagant videos and TV performances. My role involved doing anything and everything, including mailing out white labels to influential DJs, art directing video shoots, choreographing non-dancers, providing vocals and jumping up and down on Top of the Pops.
In case you were like me worried what became of her.
August 27th, 2025 at 23:10I have always loved this song -so high energy, with a powerfully-sung chorus, and that distinctive, full-on Glenn Hughes “scream” throughout…
Magic!
I remember my younger sister and some of her friends really liking this song too – as our whole neighborhood would find out one day, when they decided to crank the extended version of this to the max for an impromptu dance session in our family home.
The music was pumping so loud, you could hear it clearly well down the street, which our parents certainly did as they were driving home…
I’ll never forget her telling me about their walking into the house, shouting unheard over the din at the top of their lungs, “WHAT THE HELL IS GOING ON HERE?!?!?”
Good times!
August 28th, 2025 at 21:08It sure was catchy and energetic – and at the time I didn’t even realize that they had sampled the riff from Motörhead’s Ace of Spades for it. Glenn was of course immediately audible on it.
That the guys from The KLF knew Glenn from Trapeze rather than DP was new to me – how neat!
August 28th, 2025 at 22:07